KNOX Hydration, campaign film
Knox Hydrate
Product & retail
0:38
Diffrnt Media / The complete reel
Every frame,made diffrnt.
106 films across 7 sectors. Shot, cut, graded and finished by one crew in Johannesburg. This is all of it, in one place.
- 106
- Films
- 7
- Sectors
- 50
- Minutes
Through a diffrnt lens
Anyone can point a camera. We go looking for the frame nobody else noticed. The supercar before the cover comes off. The artist before the applause. The line before the product ships. Then one crew shoots it, cuts it, grades it and adds a diffrnt touch. From Johannesburg to the world.
- 01
Make the work matter.
Attention is valuable. We use it with intent.
- 02
Own the outcome.
Communicate clearly, manage the details and finish properly.
- 03
Stay diffrnt.
Build work with a reason to exist, not work that follows the room.
The cut
Eight films, start to finish.
01/08
Case file / Nedbank
Shot 9:16Six films in one day, delivered the same day.
- 1
- Day
- 3
- Team
- 6
- Films
Shot. Edited.
Delivered.
One day with Nedbank and a team of three. All six films went out the same day.
What we shoot
Seven kinds of work. One crew.
Made for the feed
59 vertical films, built for the scroll.
Shot 9:16 from the first frame. Hover to preview, click to watch with sound.
The library
All 106. Nothing held back.
Showing 106 of 106
Contact sheet
47 frames from the other side.
The crew, the rigs and the rooms we have worked in. Click any frame to open the sheet.
On set with
